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Marketing has historically relied on gimmicks like catchy jingles, quippy one-liners, and flattering words to capture consumers’ attention. Longform commercials let companies tell a little bit more of their story, and marketers discovered the value of storytelling. Over the past few decades, informational content has replaced most of the gimmicky tactics as consumers have gained… Continue reading
Sponsorships are everywhere. Brands are constantly on the hunt for celebrities and influencers to sponsor, and the reverse is also true. Sponsorships come and go, not only because of complications but because the brands don’t receive the anticipated benefits within an acceptable time frame. Brands sponsor because they think/believe/hope the sponsorship will ultimately help their… Continue reading
Savvy marketers are always on the lookout for impactful ways to distribute content, build trust, and engage with their audience of customers and prospects. Instagram Stories are an underutilized tool that brands can use to do this. In a nutshell, Stories are a streamlined and polished-up version of Snapchat. Their defining feature is their default… Continue reading
Startup Pitch competitions are an excellent opportunity for entrepreneurs to get in front of a crowd and get feedback on their ideas. The energy of competition is a powerful experience and of immense value. Here are four reasons you should consider entering your startup in a pitch competition. Clearly defines Startup Goals Startup pitch competitions… Continue reading
Digital marketing has shifted how consumers interact with brands and it has forced brands to reinvent the way they market to the consumer. Social media has created a space where even the smallest of businesses can leverage their branding well beyond the scope of tv, radio, or newspaper. Consumers in the digital age choose to… Continue reading
We’re Excited to Welcome you Aboard Scottsdale, Arizona: Jexan ®, a ROAS-driven traditional and digital marketing agency based in Scottsdale is honored to announce its acceptance into Elevator, an exclusive Google Partners program for agencies that are experiencing rapid expansions in growth and client base. This week at the Google offices here in Atlanta has… Continue reading
Color Gradients are a fantastic tool for creating more realistic looking graphics and vector art. They allow you to make a transition between colors giving an optical illusion of depth and vibrance. As cool as they can be, they are a tool you should use with care, as poorly applied gradients can easily make your… Continue reading
Designers are often tasked with creating incredible logos for new clients. When we start working on ideas, we can get stuck in a particular design path that isn’t working well at all. When that happens, we must turn our design direction around to achieve a completely different result. If you take these steps, you’ll achieve… Continue reading
For people who are starting a business (and those who already have one) it’s important to know how to properly use your brand. Branding is more than just having a logo you slap on each graphic for your business. Beyond having a logo, it is important to take care that your brand values are reflected… Continue reading
Vector art is a fantastic modern medium of artwork and design. I personally fell in love with it while studying and took it to another level once I started working professionally as a Graphic Designer. Many love its simplicity and many others dislike its use, but most times I believe it’s because they are not… Continue reading