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For many brands, it’s difficult to understand the immense value that grassroots marketing can offer. Fixed with budgets of varying capacities, they’re prepared to blow through their funds in a hopeful effort to create public awareness of their company’s existence and begin the grueling process of developing a loyal customer base. However, this timeless notion… Continue reading
It’s no secret that digital marketing and advertising encompass a growing portion of companies’ brand-building and lead generation budgets in the 21st century. With the trend set to continue indefinitely in the years ahead, veteran PR professionals, as well as those just beginning their careers, have quickly realized just how much time and energy is… Continue reading
2020 is almost behind us, and with a vaccine on the horizon, this pandemic will hopefully be behind us early in the year ahead. While the tragic circumstances that have led most industries to rethink and reshape how they do business may disappear, many are left wondering if the nation is capable, or even willing… Continue reading
As more consumers in the US become socially conscious in their spending decisions, business models must take into account the principle of purpose. Consumers want to align with brands that share their most deeply held convictions and values and to avoid supporting those that do not. To demonstrate their purpose, brands might donate to specific… Continue reading
The world watches 1 billion hours of YouTube videos every day. Video content is the content consumer’s favorite form; it helps brands and individuals increase their reach and capture new followers, and at this point, most businesses have taken note of this now well-established trend. We’ve all been down at least one YouTube rabbit hole,… Continue reading
A business’s success is dependent on two primary factors: the idea (the product or service offered) and branding. Branding mistakes are costly in both lost time and money misspent. Branding is so incredibly important. It is presence, an aesthetic, the elements that surround your business and evoke all the feels in your customer audience. The… Continue reading
Pinterest is one of the largest web traffic drivers on the Internet. With over 250 million users, 27% of which are Fortune 500 companies, this is a platform businesses shouldn’t miss out on. Pins are pervasive — they are 100 times more spreadable than a tweet. Researchers measure the half-life of posts on different platforms;… Continue reading
Great things in business are never done by one person. They are done by a team of people. — Steve Jobs The Jexan team is composed of a variety of skilled professionals, and we appreciate their unique backgrounds and specialties which helps to ensure that we have plenty of diversity of thought. As of July… Continue reading
Say “net neutrality” and get ready for an argument. Few topics are as confusing, labyrinthine, and emotionally-charged as net neutrality. Powerful interests are arrayed on both sides of the issue, governments at all levels are involved, and it’s critical to how many businesses operate in the modern world. Even better, both sides have used the… Continue reading
TikTok is a social network that started as “Music.ly”, a lip-syncing video app that was rebranded as TikTok. After rebranding, TikTok became widely popular in the U.S. and Australia. TikTok enables users to make videos, edit them, add music, and post the videos to the platform. The videos are typically short skits, lip-syncing, dare/challenge, and… Continue reading