Purpose-Driven Business

Purpose-Driven Business

As more consumers in the US become socially conscious in their spending decisions, business models must take into account the principle of purpose. Consumers want to align with brands that share their most deeply held convictions and values and to avoid supporting those that do not. To demonstrate their purpose, brands might donate to specific… Continue reading

Why Every Business Needs Video Marketing

Video Marketing

The world watches 1 billion hours of YouTube videos every day. Video content is the content consumer’s favorite form; it helps brands and individuals increase their reach and capture new followers, and at this point, most businesses have taken note of this now well-established trend. We’ve all been down at least one YouTube rabbit hole,… Continue reading

Marketing with Pinterest

Marketing Pinterest

Pinterest is one of the largest web traffic drivers on the Internet. With over 250 million users, 27% of which are Fortune 500 companies, this is a platform businesses shouldn’t miss out on. Pins are pervasive — they are 100 times more spreadable than a tweet. Researchers measure the half-life of posts on different platforms;… Continue reading

Net Neutrality and Your Brand: What It Means and What Can You Do?

Net Neutrality

Say “net neutrality” and get ready for an argument. Few topics are as confusing, labyrinthine, and emotionally-charged as net neutrality. Powerful interests are arrayed on both sides of the issue, governments at all levels are involved, and it’s critical to how many businesses operate in the modern world. Even better, both sides have used the… Continue reading

The Value of Storytelling in Marketing

Subaru's New Advertising Campaign: Example of Storytelling

Marketing has historically relied on gimmicks like catchy jingles, quippy one-liners, and flattering words to capture consumers’ attention. Longform commercials let companies tell a little bit more of their story, and marketers discovered the value of storytelling. Over the past few decades, informational content has replaced most of the gimmicky tactics as consumers have gained… Continue reading