The Value of Storytelling in Marketing

Subaru's New Advertising Campaign: Example of Storytelling

Marketing has historically relied on gimmicks like catchy jingles, quippy one-liners, and flattering words to capture consumers’ attention. Longform commercials let companies tell a little bit more of their story, and marketers discovered the value of storytelling. Over the past few decades, informational content has replaced most of the gimmicky tactics as consumers have gained… Continue reading