The world watches 1 billion hours of YouTube videos every day. Video content is the content consumer’s favorite form; it helps brands and individuals increase their reach and capture new followers, and at this point, most businesses have taken note of this now well-established trend.
We’ve all been down at least one YouTube rabbit hole, but now those video rabbit holes also exist on Facebook, Instagram, and other social platforms – all sprinkled through with opportunities for video advertising!
So, knowing this, has your business begun exploring video marketing yet? Video is proven to be one of the most consumable and spreadable forms of marketing, with a considerably greater potential to command attention than your average display ad.
Not only is video more engaging, but it also provides so much more opportunity to share a brand story and generate a sense of connection between a business and its customers.
Also read: The Value of Storytelling in Marketing
Videos are easy to consume, a very passive method of acquiring new information (or entertainment), which is why they’re so popular with consumers. By leveraging video advertising, brands can better ensure that their audience is actually getting the information the brand wants to convey.
It’s easy to ignore a banner, or scroll past an inline display ad, or see, but not read, an offer the viewer might actually be interested in. With video ads, brands capture the viewer’s attention much more reliably.
Some interesting video statistics might encourage your business to pursue this high-value form of marketing. For instance, did you know that 55% of shoppers use videos to help them make decisions while they are actively shopping in-store? And 66% of consumers would rather watch a video about a product than reading descriptions.
These are compelling reasons to get started immediately, but there are some other statistics to consider before diving in. Creating the right tone with your video marketing is very important, because a staggering 75% of consumers will specifically avoid buying a particular product if the voiceover in the associated video is annoying, and 83% prefer conversational, informal dialogue to other tones.
Length is also a factor, so keep it brief and get right to the point. 80% of video marketing content is no longer than 3 minutes and 68% of people will watch your whole video if it’s under a minute long.
Another important statistic to consider is this: 92% of consumers will watch your video with the audio muted, so consider employing captions or incorporate text overlays to communicate key points visually. If you want your business to be competitive in today’s consumer market, you need to be leveraging video content.
The majority of businesses have observed video marketing’s high return on investment, attributing increases in sales to video content. Businesses vending products also saw a significant decrease in support calls as they released more video content.
So what kind of video marketing strategy should your business be pursuing? It depends on the product or service that you offer. For example:
- An appliance seller might create explainer videos, setup, and troubleshooting guides, and showcase the different things that can be done with their appliances.
- A service provider such as a plumbing or HVAC company could focus on service reviews and employee interviews to help create a sense of connection and build trust between the worker and the client.
An increasingly popular and low-cost form of video content is live video via Facebook, Instagram, YouTube, and other social platforms. While live video is popular, it’s not right for every type of business and is significantly more entertainment-focused than most edited videos.
Live video helps build trust between a business and its customers, but it requires a lot of planning and extremely engaging content, not to mention a likable host, so think carefully and create practice recordings to see if live video is right for your brand.
Now we all know how powerful video marketing can be as it’s become established and ubiquitous across all platforms. Anyone with a smartphone and an Internet connection can create video content, but the quality of that content can vary widely.
Working with professionals will ensure your videos are as clear, concise, informative, and engaging as you need them to be. Jexan has been creating video content for clients since its inception. We’ve created and adapted numerous strategies, organized interviews, filmed, and edited thousands of hours of footage for our clients.
Are you ready to leverage the power of the Jexan video production team? Reach out to us! We can’t wait to start strategizing for you!