Savvy marketers are always on the lookout for impactful ways to distribute content, build trust, and engage with their audience of customers and prospects.
Instagram Stories are an underutilized tool that brands can use to do this. In a nutshell, Stories are a streamlined and polished-up version of Snapchat. Their defining feature is their default impermanence, though you can save selected Stories to your main profile when you want to keep them around a bit longer. Also like Snapchat, Stories have filters, stickers, and other features to explore and utilize. If your business hasn’t been using Stories, now is the time to give them a try.
68% of the 1 billion people on Instagram engage with brands on the platform and a third of the most-viewed Stories are from brand pages (Instagram internal data). They’re a massively important part of your Instagram strategy, so here are a few tips to help you get started with Stories.
People love to see the inner workings of things, so give them a peek behind the curtain with a Story. A behind-the-scenes look could be as simple as photos or video of a process such as the creation of a new product, the manufacturing process of a product, or a worker getting an order ready for shipment.
This kind of content creates a sense of transparency with your business which builds trust with your customers. You can show them how much you care about what you do and let them see how work really gets done. Be sure to maintain a professional appearance and cohesive aesthetic in all things, as Stories should be considered supplemental and complementary to your primary profile.
Promos are a popular method for brands to engage with customers and attract new prospects. Stories give your business a spot to share limited-time offers.
Be sure to include a short, direct call-to-action, such as “click the link in our Bio” or “DM to receive discount code.” Stories only display for a short time before flipping to the next one in the lineup, so your information must be easy to understand very quickly. Offers should be of high value to customers. Giveaways and low-value offers tend to be ignored by most people.
Do a Story Takeover
This is a popular way to partner with other brands and grow your audience. Takeovers are generally a 24-hour period where you take control of and create Story content for another brand’s page or vice-versa.
Essentially you gain a whole new audience if you do a Takeover. Partner with other businesses that have complementary services or products. For example, a makeup brand might partner with a fashion designer for a Takeover, or a pest control company might partner with a maid service. The idea is to create a mutually beneficial value exchange between brands, so don’t go about this willy-nilly.
Be selective with your partnerships. Don’t forget that this content should be focused and include calls to action just as any other story should.
Instagram has 1 billion users. 500 million of them use Stories every day. In 2020, over 75% of all businesses will use Instagram. You need to seek the opportunities this platform provides, or you’ll get left behind by the competition.
Be real, but be polished. Rise above regular ads in the content feed by harnessing the marketing potential of Instagram Stories. Jexan has a dynamic social media team that can help you leverage the power of Instagram and Instagram Stories to build your brand and grow your business. Reach out to us for professional help.