Tips for Creating Logos

Logo Design

Designers are often tasked with creating incredible logos for new clients. When we start working on ideas, we can get stuck in a particular design path that isn’t working well at all. When that happens, we must turn our design direction around to achieve a completely different result. If you take these steps, you’ll achieve your goals efficiently. Read on!

Sketch First

Don’t be tempted to skip this important part of the logo design process. You might think you’re saving time by jumping right into your program, but you’re actually working against yourself.

Sketching helps you visualize the final design and aids in the process of eliminating ideas that won’t translate well to digitization. This prevents time from being wasted on designs that ultimately won’t work out.

Think Simple

Most of the time (I say most – in some cases the use of a more complicated logo is required) logos should be simple. This definitely does not mean that they require little work on part of the designer.

Simplicity requires thoughtful design analysis and meticulous work. When people see the logo, they should be able to understand it easily, and a successful logo design will enable viewers to understand the message with a single glance. If your logo does not achieve this, start thinking about which elements you can do without, and which will help you achieve understandable, elegant simplicity.

Think timeless

Once a client settles on a logo, it must be able to serve them for many, many years to come. Timelessness is key to a successful design. Don’t let fickle design trends influence your work, or the logo will be forever dated and likely require redesigning before too long!

Take advantage of negative space

Negative space, or white space, is an excellent resource when working with logos. It guides the eye and emphasizes the parts of the design we want the viewer to focus on. Negative space is easily as important as positive space when it comes to simple designs.

Cat Owl

To use negative space successfully, take into account the form, shadows, typography, and colors you are using in the design. Working together, all these elements should reflect a balanced and harmonious design. Use the space correctly, and it will reveal the logo’s message to the audience.

Analyze your result

Once you have your proposals finished, show them off! Ask for opinions and analyze whether the designs achieve your objectives. Don’t worry if they don’t meet all the requirements.

The main purpose of a logo is to reflect the brand and what it does. Anything above and beyond that is just icing on the digital cupcake. If you are not completely happy with the result, you can always go back to make some changes. Logo design isn’t quick, or very easy, but the time and effort you put in will pay off. So relax, get creative, and work those ideas!

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