Marketing with Pinterest

Marketing Pinterest

Pinterest is one of the largest web traffic drivers on the Internet. With over 250 million users, 27% of which are Fortune 500 companies, this is a platform businesses shouldn’t miss out on. Pins are pervasive — they are 100 times more spreadable than a tweet. Researchers measure the half-life of posts on different platforms;… Continue reading

Authentic Sponsorships For Brands: It’s About More Than Just Your Logo

Founders Live Phoenix Stage

Sponsorships are everywhere. Brands are constantly on the hunt for celebrities and influencers to sponsor, and the reverse is also true. Sponsorships come and go, not only because of complications but because the brands don’t receive the anticipated benefits within an acceptable time frame. Brands sponsor because they think/believe/hope the sponsorship will ultimately help their… Continue reading