Brand Growth Through Grassroots Marketing

Brand Growth Through Grassroots Marketing

For many brands, it’s difficult to understand the immense value that grassroots marketing can offer. Fixed with budgets of varying capacities, they’re prepared to blow through their funds in a hopeful effort to create public awareness of their company’s existence and begin the grueling process of developing a loyal customer base. However, this timeless notion… Continue reading

Social Media Marketing: One Size Does Not Fit All

Social Media Marketing

It’s no secret that digital marketing and advertising encompass a growing portion of companies’ brand-building and lead generation budgets in the 21st century. With the trend set to continue indefinitely in the years ahead, veteran PR professionals, as well as those just beginning their careers, have quickly realized just how much time and energy is… Continue reading

Purpose-Driven Business

Purpose-Driven Business

As more consumers in the US become socially conscious in their spending decisions, business models must take into account the principle of purpose. Consumers want to align with brands that share their most deeply held convictions and values and to avoid supporting those that do not. To demonstrate their purpose, brands might donate to specific… Continue reading

Authentic Sponsorships For Brands: It’s About More Than Just Your Logo

Founders Live Phoenix Stage

Sponsorships are everywhere. Brands are constantly on the hunt for celebrities and influencers to sponsor, and the reverse is also true. Sponsorships come and go, not only because of complications but because the brands don’t receive the anticipated benefits within an acceptable time frame. Brands sponsor because they think/believe/hope the sponsorship will ultimately help their… Continue reading

I Never Considered Myself a Writer

Writer & Marketing Job

A Reader’s Guide to Writing. I never considered myself a writer until I got a marketing job. I always told people that I’m not a writer, I’m a proofreader and editor, obsessed with correcting spelling, passive voice, and common grammatical errors (sometimes missing the more obscure ones; I’m not English-Major-Perfect) to improve pieces written by… Continue reading