Authentic Sponsorships For Brands: It’s About More Than Just Your Logo

Founders Live Phoenix Stage

Sponsorships are everywhere. Brands are constantly on the hunt for celebrities and influencers to sponsor, and the reverse is also true. Sponsorships come and go, not only because of complications but because the brands don’t receive the anticipated benefits within an acceptable time frame. Brands sponsor because they think/believe/hope the sponsorship will ultimately help their… Continue reading

I Never Considered Myself a Writer

Writer & Marketing Job

A Reader’s Guide to Writing. I never considered myself a writer until I got a marketing job. I always told people that I’m not a writer, I’m a proofreader and editor, obsessed with correcting spelling, passive voice, and common grammatical errors (sometimes missing the more obscure ones; I’m not English-Major-Perfect) to improve pieces written by… Continue reading