Social Media Marketing: One Size Does Not Fit All

Social Media Marketing

It’s no secret that digital marketing and advertising encompass a growing portion of companies’ brand-building and lead generation budgets in the 21st century. With the trend set to continue indefinitely in the years ahead, veteran PR professionals, as well as those just beginning their careers, have quickly realized just how much time and energy is… Continue reading

Purpose-Driven Business

Purpose-Driven Business

As more consumers in the US become socially conscious in their spending decisions, business models must take into account the principle of purpose. Consumers want to align with brands that share their most deeply held convictions and values and to avoid supporting those that do not. To demonstrate their purpose, brands might donate to specific… Continue reading

Get to Know the Jexan Team: Around the World

The Jexan Team - Around the World

Great things in business are never done by one person. They are done by a team of people. — Steve Jobs The Jexan team is composed of a variety of skilled professionals, and we appreciate their unique backgrounds and specialties which helps to ensure that we have plenty of diversity of thought. As of July… Continue reading