Google recently launched the Adaptive Anchor Banners that they believe will help maximize ad revenue and make ad management more efficient and less complex for digital media pros like us. This new tool it’s designed to improve upon the old standard and smart banner options we’ve been using for years now. It’s about time for… Continue reading
Snapchat, you’ve heard of it, but how much do you know about it? This relatively new social platform is focused on visual media sharing and serves over 188 million active users. Its demographics of users are a key consideration when deciding using Snapchat for Business. It’s not as big as Instagram, but the app is… Continue reading
After the COVID-19 pandemic began, our new normal became an ever-evolving terrain. Most of the workforce is struggling to navigate their daily task list in such a disrupted state. That said, regardless of whether you made the choice to work from home independently or it was an inevitable conclusion in response to the current climate,… Continue reading
Marketing has historically relied on gimmicks like catchy jingles, quippy one-liners, and flattering words to capture consumers’ attention. Longform commercials let companies tell a little bit more of their story, and marketers discovered the value of storytelling. Over the past few decades, informational content has replaced most of the gimmicky tactics as consumers have gained… Continue reading
Sponsorships are everywhere. Brands are constantly on the hunt for celebrities and influencers to sponsor, and the reverse is also true. Sponsorships come and go, not only because of complications but because the brands don’t receive the anticipated benefits within an acceptable time frame. Brands sponsor because they think/believe/hope the sponsorship will ultimately help their… Continue reading
Savvy marketers are always on the lookout for impactful ways to distribute content, build trust, and engage with their audience of customers and prospects. Instagram Stories are an underutilized tool that brands can use to do this. In a nutshell, Stories are a streamlined and polished-up version of Snapchat. Their defining feature is their default… Continue reading
Digital marketing has shifted how consumers interact with brands and it has forced brands to reinvent the way they market to the consumer. Social media has created a space where even the smallest of businesses can leverage their branding well beyond the scope of tv, radio, or newspaper. Consumers in the digital age choose to… Continue reading
We’re Excited to Welcome you Aboard Scottsdale, Arizona: Jexan ®, a ROAS-driven traditional and digital marketing agency based in Scottsdale is honored to announce its acceptance into Elevator, an exclusive Google Partners program for agencies that are experiencing rapid expansions in growth and client base. This week at the Google offices here in Atlanta has… Continue reading
Software development requires certain capabilities which evolve from day to day. There are some principles that, even as time goes on, will always be beyond us. You Ain’t Gonna Need It This is a principle that belongs to the initial stage of the eXtreme Programming (XP), which indicates that we don’t have to implement a… Continue reading
Do you feel excited about coding? Do you have something that inspires you, or keeps you motivated to code? Well, if not, keep reading. If so… also keep reading. I believe your physical workstation and your virtual environment should feel comfortable because you do your best work when you feel good. You can do a… Continue reading