Net Neutrality and Your Brand: What It Means and What Can You Do?

Net Neutrality

Say “net neutrality” and get ready for an argument. Few topics are as confusing, labyrinthine, and emotionally-charged as net neutrality. Powerful interests are arrayed on both sides of the issue, governments at all levels are involved, and it’s critical to how many businesses operate in the modern world. Even better, both sides have used the… Continue reading

The Value of Storytelling in Marketing

Subaru's New Advertising Campaign: Example of Storytelling

Marketing has historically relied on gimmicks like catchy jingles, quippy one-liners, and flattering words to capture consumers’ attention. Longform commercials let companies tell a little bit more of their story, and marketers discovered the value of storytelling. Over the past few decades, informational content has replaced most of the gimmicky tactics as consumers have gained… Continue reading

Authentic Sponsorships For Brands: It’s About More Than Just Your Logo

Founders Live Phoenix Stage

Sponsorships are everywhere. Brands are constantly on the hunt for celebrities and influencers to sponsor, and the reverse is also true. Sponsorships come and go, not only because of complications but because the brands don’t receive the anticipated benefits within an acceptable time frame. Brands sponsor because they think/believe/hope the sponsorship will ultimately help their… Continue reading

Google Partners Elevator Program

Google Elevator Program

We’re Excited to Welcome you Aboard Scottsdale, Arizona: Jexan ®, a ROAS-driven traditional and digital marketing agency based in Scottsdale is honored to announce its acceptance into Elevator, an exclusive Google Partners program for agencies that are experiencing rapid expansions in growth and client base. This week at the Google offices here in Atlanta has… Continue reading