Purpose-Driven Business

Purpose-Driven Business

As more consumers in the US become socially conscious in their spending decisions, business models must take into account the principle of purpose. Consumers want to align with brands that share their most deeply held convictions and values and to avoid supporting those that do not. To demonstrate their purpose, brands might donate to specific… Continue reading

Why Every Business Needs Video Marketing

Video Marketing

The world watches 1 billion hours of YouTube videos every day. Video content is the content consumer’s favorite form; it helps brands and individuals increase their reach and capture new followers, and at this point, most businesses have taken note of this now well-established trend. We’ve all been down at least one YouTube rabbit hole,… Continue reading

Marketing with Pinterest

Marketing Pinterest

Pinterest is one of the largest web traffic drivers on the Internet. With over 250 million users, 27% of which are Fortune 500 companies, this is a platform businesses shouldn’t miss out on. Pins are pervasive — they are 100 times more spreadable than a tweet. Researchers measure the half-life of posts on different platforms;… Continue reading

Get to Know the Jexan Team: Around the World

The Jexan Team - Around the World

Great things in business are never done by one person. They are done by a team of people. — Steve Jobs The Jexan team is composed of a variety of skilled professionals, and we appreciate their unique backgrounds and specialties which helps to ensure that we have plenty of diversity of thought. As of July… Continue reading

Net Neutrality and Your Brand: What It Means and What Can You Do?

Net Neutrality

Say “net neutrality” and get ready for an argument. Few topics are as confusing, labyrinthine, and emotionally-charged as net neutrality. Powerful interests are arrayed on both sides of the issue, governments at all levels are involved, and it’s critical to how many businesses operate in the modern world. Even better, both sides have used the… Continue reading

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